A new and improved guide has been released by the ACCC to help businesses comply with the Australian Consumer Law (ACL) regarding country of origin labels and claims.
Many consumers found the previous guide confusing and that it did not provide clarity around the true meaning of terms such as ‘made in Australia’, ‘product of Australia’ and ‘made in Australia from local and imported ingredients.’
The guide has been updated and provides clear and detailed information to help businesses learn about the ACL provisions relating to country of origin claims and understand how these provisions operate.
It’s a great reference and I encourage businesses to read it to ensure they are delivering consumers clear, accurate and truthful information about what they are buying.
The guide also includes information on ‘safe harbour’ defences, labelling issues and legal issues.
The guide is available at the ACCC website