Businesses and consumers are set to benefit from a comprehensive advertising and selling guide released today by the ACCC.
The guide will help businesses clearly understand their legal obligations when selling and promoting their products and services through television, radio, internet or print media.
Advertising and selling practices have evolved rapidly with the development and expansion of the online environment.
Businesses that operate online have the same rights and obligations as those that operate traditional bricks and mortar stores and all businesses need to ensure their sales practices comply with the Australian Consumer Law.
The guide provides practical information and tips on how the consumer law applies to specific selling and promotional activities.
It also provides important information on misleading or deceptive conduct, false or misleading claims, consumer guarantees, unfair contract terms and unsolicited consumer agreements.
This is another step toward ensuring fair trading practices and protection for consumers.
A copy of the guide and further information is available on the Australian Competition and Consumer Commission website.