12 December 2019

Response to Digital Platforms Inquiry


Joint media release with
The Hon. Scott Morrison MP
Prime Minister
The Hon. Christian Porter MP
Minister for Industrial Relations
The Hon. Paul Fletcher MP
Minister for Communications, Cyber Safety and the Arts

The Government has today released its response and implementation roadmap to the Australian Competition and Consumer Commission’s (ACCC) Digital Platforms Inquiry.

In December 2017, the Government directed the ACCC to inquire into the impact of digital search engines, social media platforms, and digital content aggregators on the state of competition in media and advertising services markets.  The Inquiry formed part of a package of reforms to modernise and update Australia’s media laws.

The ACCC conducted an extensive and detailed world-leading inquiry and the report sets out 23 recommendations in response to the substantial market power that has arisen through the growth of digital platforms, their impact on competition in media and advertising markets and implications for news media businesses, advertisers and consumers.

Following receipt of the report, the Government undertook a 12 week public consultation process, receiving more than a hundred written submissions and holding numerous stakeholder meetings. 

Both the ACCC Inquiry and the feedback from the consultation process emphasised that there is a need for reform to better protect consumers, improve transparency, address power imbalances and ensure that substantial market power is not used to lessen competition in media and advertising services markets.

Digital technologies are going to be an increasingly important part of our economic and social landscape. The Government wants to get the right regulations in place so Australia can be a leading digital economy.

That also means ensuring the protections that exist in the real world also exist in the digital world.

The reforms agreed to by the Government and outlined in our Implementation Roadmap will strengthen competition and consumer protection and improve the sustainability of the Australian media landscape. The implementation roadmap will provide clarity and certainty for business and consumers on our commitments and the timeframe for implementing our response.

The Government’s role is not to protect domestic businesses from digital competition, but rather to ensure the proper functioning of markets and a fair approach to regulation that ensures the rules of the physical world apply equally to the digital world. 

While a number of the ACCC’s recommendations will be progressed immediately and several of the recommendations align with existing commitments, others will need further consideration and engagement given the complexity of the issues and the potential to have economy-wide effects.

The Government’s immediate response includes:

  • Investing $26.9 million in a new special unit in the ACCC to monitor and report on the state of competition and consumer protection in digital platform markets, taking enforcement action as necessary, and undertaking inquiries as directed by the Treasurer, starting with the supply of online advertising and ad‑tech services.
  • Commencing a staged process to reform media regulation towards a platform-neutral regulatory framework covering both online and offline delivery of media content to Australian consumers.
  • Addressing bargaining power imbalances between digital platforms and news media businesses by asking the ACCC to work with the relevant parties to develop and implement voluntary codes to address these concerns.  The ACCC will provide a progress report to Government on the code negotiations in May 2020, with the code to be finalised no later than November 2020. If an agreement is not forthcoming, the Government will develop alternative options which may include the creation of a mandatory code.
  • Conducting a review of the Privacy Act and ensuring privacy settings empower consumers, protect their data and best serve the Australian economy, which builds on our commitment to increase penalties and introduce a binding social media and online platforms privacy code announced in the 2019–20 Budget.

The first stage of media regulation reforms will commence in 2020 with a focus on:

  • Developing a uniform classification framework across all media platforms.
  • Determining the extent of Australian content obligations on free-to-air television broadcasters (including drama and children’s content), and whether there should be Australian content obligations on subscription video-on-demand services.
  • Identifying other aspects of the policy framework to support Australian film and television content.

In early 2020, the Government will release an options paper co-authored by Screen Australia and the Australian Communications and Media Authority that will look at how to best support Australian stories on our screens in a modern, multi-platform environment.

Through our response, the Government will deliver a regulatory framework that is fit for purpose and better protects and informs Australian consumers, addresses bargaining power imbalances between digital platforms and media companies, and ensures privacy settings remain appropriate in the digital age.

The Government’s full response is available on the Treasury website.